Strategy & Transformation Advisory — Geneva, Switzerland
Independent senior advisor on growth strategy, M&A integration and operating-model transformation — working through your team, not around it, so the plan and the people arrive at the result together.
Geneva, Switzerland
Who I Am
Strategy & Transformation Director · Independent Senior Advisor
I'm a strategy and transformation advisor with +15 years turning ambitious plans into delivered results across FMCG, food manufacturing and start-ups. My background is grounded on both sides of transformation: more than a decade as a strategy and management consultant brought in to advise, and the rest of it as an executive directly accountable for the results.
I understand what it means to be accountable — and that reflects in how I deliver. I don't parachute in with a beautiful, disconnected deck and disappear. I involve your team, take the time to understand your context, and build the solution together with the expertise that already exists inside your organisation — so it makes sense for your business, and for the people who'll drive the transformation. I bridge strategy and execution: I'm just as comfortable challenging growth strategy and designing five-year roadmaps for the Board as I am running the floor on the hardest day of a merger or a migration that can't afford to go wrong.
Brazilian by background, I've lived and worked in Brazil, the United States, France and Switzerland, and delivered programmes across North America, Latin America, Europe and Asia. That breadth has taught me that the hardest part of change is rarely the plan itself — it's getting the people who'll run it to believe in it, because they helped shape it. I never lose sight of that. In 2026 I completed Stanford's AI-Driven Leadership programme, so I can put AI to work augmenting what the teams I work with can do — not replacing them, just helping us go further, faster.
Why Hire Me
My strength is the bridge most people fall off: I help clients sharpen strategic objectives into a pragmatic vision and a set of projects that actually deliver the expected value — and then I stay to make sure execution happens.
I don't work alone. I involve your people, understand your context, and build solutions together with the expertise that's already inside your organisation — not a beautiful deck disconnected from how things actually get done.
Major programmes in growth, cost optimisation and M&A integration, typically creating tens of millions in value — delivered at global organisations, not just designed for them.
I've led high-stakes transitions — large-scale migrations, cost programmes, the moments where things could easily go wrong — and kept them on track without losing the people inside them.
Brazilian by background, fluent in English and French, I've lived and worked across four continents — projects that land in places that don't all work the same way.
Stanford-trained in AI-driven leadership: preparing organisations for AI integration, building real collaboration between domain experts and data scientists, and helping leaders navigate algorithmic management without losing the culture that makes the business work.
What Kind of Projects I Do
Six kinds of transformation, one way of working: built with your team, close enough to the detail to be useful, without losing sight of the plan.
M&A · Carve-outs
Playbooks, integration plans and D-day execution that turn a deal thesis into a working organisation, with synergy capture designed from the start and business value and continuity protected throughout. Carve-outs designed to let the business focus on its core, with more efficiency and cost gains.
Growth
An unbiased perspective to challenge strategic choices and shape where to compete, which customers to target, and how to grow revenue and market share — then the support to make it happen, from go-to-market planning through to implementation.
Corporate Strategy
Build a bridge between a theoretical strategy and actionable business results. Sets out how an organisation's people, processes, technology and governance work together to deliver value to customers and meet its financial goals.
Efficiency · Optimisation
Minimize operational expenses without sacrificing delivery quality by eliminating inefficiencies and maximizing the value of resources, with a clear, data-driven view of where the real savings are — and aren't.
Start-ups · Scale-ups
Building the operating backbone behind fast growth without losing the speed that got the business here.
Fractional · Senior Advisory
Stepping in as Strategy Execution Director, sounding board, or advisor for early-stage teams shaping their go-to-market from scratch.
What It's Like to Work With Me
A few words from people I've worked alongside.
Anna excels at fostering collaboration and engaging stakeholders, ensuring all voices are heard while driving projects forward with purpose. She combines strategic vision with hands-on execution, skillfully guiding teams through change. Her expertise in business transformation and deep understanding of market dynamics allow her to align objectives with long-term growth strategies. I highly recommend Anna for any role requiring leadership, strategic thinking, and stakeholder management. Her ability to build relationships and create a collaborative culture will be a great asset to any organization.
Anna demonstrated exceptional leadership and strategic acumen, seamlessly navigating between high-level strategy and hands-on execution. Anna's advanced communication skills and solution-oriented approach were key to driving impactful results. I highly recommend her for any future endeavors and wish her continued success.
Searching for a transformational leader, both results-driven and people-centric? Anna captivates people with her positive energy and engages stakeholders at all levels. She thrives for positive impact, easily identifies the challenges to solve in new as well as known settings, makes the non-obvious obvious to others and approaches challenges with a strategic, curious and hands-on-mentality. With her strong bias for action and execution power, Anna ensures quick wins as well as sustainable success. Pairing her vast experience with care for the team - she is a true catalyst for meaningful change and transformation. I had the great joy to work with Anna - and wish that you can count yourself lucky to experience the above described yourself soon.
How We Can Work Together
Every transformation is different. These are the shapes the work most often takes — happy to build something that doesn't fit any of them.
A senior sounding board for growth strategy, operating-model design and M&A value creation — supporting C-level decisions without the overhead of a full engagement.
End-to-end leadership of post-merger integrations and divestiture programmes: playbook design, governance, D-day execution and synergy capture.
Step in as Strategy Execution Director, PMO lead or transformation owner for as long as the programme needs — and hand over cleanly once it doesn't.
Challenging strategic choices on where to compete and how to grow — then building the go-to-market plan and supporting implementation, from market entry through to commercial execution.
How I Work
Five stages, in roughly this order — though real programmes loop back more than the diagram admits.
Get under the strategy to find the real value at stake, and what's actually standing in the way of it.
Translate the strategy into a roadmap, a governance model and a business case — built together with the teams who will act on it.
Build the team, the playbook and the plan — and get buy-in before day one.
Run the programme with discipline: milestones, risk, decisions and communication, on a drumbeat that fits the stage.
Capture the value, transfer the capability to the team that owns it, and make sure the change outlasts the programme.
Get in Touch
I'd love to hear what you're building — even if you're not sure yet what kind of help you need.
contact@annavenzon.com